Qdos unveils a bolder, brighter future

Our new identity puts customer experience at the heart of everything

After a huge effort from the entire team for the past year, we are proud to reveal the new Qdos!

There are over four million self-employed workers in the UK providing vital flexibility and expertise to thousands of businesses that rely on their services.

Dynamic and creative, solopreneurs make a massive contribution to the economy. And while they may be small in size, these businesses have big impact!

Our new identity reflects the diverse nature of this workforce and the businesses enabling this way of working. It marks a step change for Qdos and the 100,000-plus freelancers, contractors, sole traders, and businesses we protect and support.

But this is more than just a new look. We have transformed the customer experience, which sits at the heart of everything. Along with combining our full range of services into one website, we have invested in new technology to streamline the online insurance-buying process.

From making sure you’re only presented with products relevant to your line of work to simplifying policy information, our new website prioritises knowledge and understanding. We want you to really understand what you’re protected for and help you get the right cover for your business.

Tax and insurance aren’t known for their simplicity. We want to fix that. It’s our job to understand the world of insurance and employment status and translate it into crystal clear advice, and do it with a smile! We want protecting your business to feel good.

Our expert advice, resources, and takes on breaking news remain a core feature. But thanks to intuitive searching and filtering, accessing the help and information you need is even easier.

By putting customer understanding at the forefront of what we do, we've:

• Simplified the quote journey; insurance can now be purchased in moments.
• Product personalisation; presenting only the most relevant products to customers.
• Intuitive searching/filtering; making it effortless for customers to access resources.
• Product transparency; simplifying descriptions, summaries and policy information throughout the journey.
• Customer control; helping customers review policy details with ease.
• Enhanced accessibility; enhanced web performance and mobile experience, with content accessible to everyone.
• Brought our customer and client sites together; bringing our expert resources and decades' of knowledge to the entire industry.

Commenting on the launch of our new identity, Seb Maley, our CEO, said:

“This is a major milestone for Qdos. Each and every one of our customers stands to benefit from the evolution of our business. We have a fresh and exciting new identity which puts customer experience first, developed and delivered by an incredibly talented team with decades of experience in supporting and enabling flexible working.

 “After all, flexible working is the new way of working and our new brand is reflective of this. Alongside a significant redevelopment of our website, we are better placed than ever to protect and support independent workers and the businesses engaging them.

 “Whether you need award-winning insurance or compliance-related support, accessing these business-critical products and services has never been simpler.”